WHAT WE DO

 
 

Our Mission

Transforming sports and lifestyle by providing athletes and professionals with the strategies, resources, and brand presence to maximize their success.

 

We Transform Obstacles into Growth and Success

AJ takes your vision and helps you mold it to exactly what and where it needs to be. Not only does she help you with the business side, but she also takes her time in weeding out any fears, doubts, or uncertainties you may have and helps you get to the root of any issues surrounding your business to help you turn those concerns into wins...The AJ Standard is the way to go!
— Jennifer R., Entrepreneur
Working with The AJ Standard has completely changed my business for the better. The brand coaching has given me so much more visibility.
— Regis, High-Performance Coach

We Empower Athletes and Professionals Every Step of the Way

  • Principal, Andrea Jordan spoke at ADWeek New York, sharing insights on mental health in athletes.

  • Featured as a Hidden Gem by Voyage MIA magazine for standout achievements.

  • Collaborating with top health and wellness specialists to elevate The AJ Standard’s clients.

  • Advisory services for AAU coaches and parents of student-athletes, guiding success on and off the field.

  • Curating exclusive, personalized services that complement the lifestyles of our clients.

  • Global partnerships spanning Barcelona, Spain, and Colombia, expanding our reach and impact.

  • Providing seamless event planning services for clients and partners, creating memorable experiences.